Skill Detail
Manage content work through one lifecycle instead of guessing which writing, audit, docs, or SEO skill to launch.
A master content lifecycle skill for routing strategy, repurposing, drafting, enrichment, audits, public-content governance, validation, and ship readiness through the right owner skills.
Problem
Content work can start from many places: a source note, a build conversation, an article idea, a stale page, an SEO issue, or a public claim. Without one lifecycle entrypoint, agents can pick the wrong owner skill or bypass the content governance layer.
Outcome
You get a routed content workflow that checks the content map, editorial governance, claims, target surfaces, specialist skills, validation, and ship scope before treating content as done.
Why It Matters
Content is not just writing. For ShipGlows, it is a product surface that must stay aligned with the real workflow, public promises, support answers, and shipped behavior. ShipGlows also treats declared products as governed surfaces: product inventory, public routes, and proof-backed claims stay aligned before copy is considered done.
Arguments
These are the argument switches documented for this skill. For the general rule behind skill arguments, read the skill modes tutorial.
capture-full-conversationExports the complete visible tmux conversation to a raw Markdown transcript.
Uses the internal capture implementation; it does not clean, summarize, or repurpose the transcript.
clean-transcript <path>Removes terminal noise and labels a supplied transcript for readability.
Uses the internal cleanup implementation; it does not capture a new pane or create a content strategy pack.
plan / strategyCreates or routes a content plan before edits.
Uses the content map and may require a spec when multiple surfaces or claims are affected.
repurpose <source>Creates a source-faithful pack inside the content lifecycle.
Useful after a build conversation, source note, release, or product explanation when the downstream surface still needs to be chosen or briefed; `verbatim`, `mot pour mot`, and `copie exacte` preserve exact archival text without analysis.
draft / article / blog / guideRoutes original long-form writing through the drafting lane.
Stops with surface missing when no declared blog or article path exists.
enrichRoutes existing content through the enrichment lane.
Improves current pages while preserving runtime schemas and public claims.
audit / marketing / seoRoutes quality review to the relevant audit lane.
Routes market, GTM, copy, and copywriting review to explicit `009-sg-marketing` modes; SEO/search intent stays separate.
apply / publish / shipRuns validation and ship routing for content changes.
Requires bounded dirty scope, public build proof when relevant, and verification before ship.
Related Skills
Write original long-form content that sounds intentional, not generic.
A writing skill for producing long-form content aligned to the project voice, audience, and business goal.
Open skill pageUpgrade content with fresher research, stronger structure, and more useful answers.
A content-improvement skill for taking an existing page or article and making it more current, more actionable, and more discoverable.
Open skill pageChoose the right marketing review without choosing among four overlapping skills.
One marketing skill with explicit modes for market evidence, GTM readiness, copy clarity, and persuasion.
Open skill pageCheck whether the site is set up to earn search visibility in the current AI and SEO environment.
A technical and on-page SEO audit for discoverability, crawlability, content structure, and AI-era visibility signals.
Open skill pageCreate or repair documentation so the repo stays navigable for both humans and agents.
A documentation skill for maintaining docs, metadata, and governance-layout compliance across project surfaces.
Open skill pageTriage external links and incoming information before they dissolve into random browser tabs.
A governance-aware link-analysis skill for reviewing URLs or pasted content, summarizing relevance, and routing follow-up actions.
Open skill pageGo Deeper
Use the public catalog for education and workflow selection. Move to the docs and GitHub when you want the operator-grade execution details behind the skill system.